Choosing quality over quantity is my small protest against the current of mindless consumerism that is everywhere. Buying and wearing a piece of fine craftsmanship lets me honor the skill of the maker and highlights my uniqueness without having to say a word. My choice to mindfully buy quality finely crafted items that are made to endure reflects the values I want to stand for. I can put my money where my mouth is by choosing luxury artisan brands that stake their reputations on being ethical and kind and that are trying to change the world. It is my fashionable vote for a more compassionate society.
As a quiet rebel with many causes, I try to live a life that reflects my compassion towards the planet and all that live on it. With this in mind, I don’t buy something because it is cool. I like to buy a product because it means something to me, and ethically produced items are my favorite.
One cause I feel strongly about is supporting brands that support our planet.
Buying ethically is an easy choice, after-all an ethical product, like black clothing, goes with everything. I can imagine a world where Ethical is the new black. Where it is the staple in our wardrobes.
Given my personality, when I am passionate about something, I don’t dabble. I jump in boots and all. I want to be a voice, not an echo in this world. And so it was when I became aware of the impact my fashion choices have on the world, I became a fan of slow fashion. I began choosing products that were classic in style, made well and most importantly, from brands that stood for the same values as me. Like most people, I want to be a decent human being and feel good about my actions. Buying ethically feels good.
The more I found out about ethical brands, the more motivated I was to learn more and do my part. The people behind much of the ethical fashion movement are just so damn inspirational! Passionate people who could not find a product matching the values they believed in, so they made one that did. These ethical leaders are my kind of rebel with a cause; they are a part of the resistance to mass over-production, waste and unkindness to our planet and its inhabitants. And the best thing, they don’t just talk about fashion, they teach us about making lifestyle choices and meaningful changes in the way we consume.
Choosing to buy from an ethical brand is to work together with them to change the shape of our world. For, every time we buy from these brands we are casting a vote for what kind of world we want. Buying from an ethical brand is my fashionable vote towards a compassionate world. As more and more of us vote with our wallets, we will change the world. Forcing brands to also follow more compassionate and cruelty-free processes. Clothing and accessories that are well made in ways that do no harm to other humans, animals or our planet will become our wardrobe essentials. Ethical really will become the new black, and our world will be much better for it!
Her favourite bag:
Read here how our stylish Augustina defines elegance